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The Science of Growth

Is a good old-fashioned strategic plan in today’s highly competitive envi- ronment enough to help your credit union truly thrive? Not according to at least one credit union CEO. To quantify real growt

Is a good old-fashioned strategic plan in today’s highly competitive envi- ronment enough to help your credit union truly thrive? Not according to at least one credit union CEO. To quantify real growth from market share, member loyalty and efficiency, the traditional strategic plan must be enhanced with a balance of ongoing growth measures that board and management agree on and by which to measure success.

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