As a CEO, you've likely spent many years procuring your credit union into what it is today. You've logged countless hours in board meetings, met with staff at all different levels, and dedicated your days to ensuring your credit union operates with an optimal growth strategy at the heart of your business.
When you're facing a merger, it seems like everything changes in the blink of an eye. In some aspects, that may be true, but it's important to remember that change isn't necessarily a bad thing; in regards to credit union mergers, change is often the fuel organizations need to ignite brand new lights.
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It's unlikely that any merger will be successful if the CEO isn't onboard. These top leaders are instrumental in the successful union of two different organizations. As such, each CEO must understand his or her fears as they relate to the merger process so they can work through their confusions and questions in a productive manner.
Leaders often wonder:
The key to overcoming fear is facing it. Yes, each of these questions is quite valid, and there is no one-size-fits-all answer.
For some leaders, this may be the ideal time to leave the credit union world and venture off into the land of retirement. For others, there are greater roles and responsibilities awaiting them on the other side of the merger fence.
Naturally, none of these fears can be addressed until they've been stated. The more honest CEOs are willing to be about their uncertainties, the quicker these problems can find resolutions. It's all about transparency, and transparency begins at the top.
There are two important factors that must be diligently evaluated in order to ensure CEOs reap the rewards of an upcoming merger: their goals and motivations.
By thoroughly examining each of these elements, CEOs can be assured they're making the move that's best for themselves and their credit union communities.
Don't let the word "merger" scare you out of the phenomenal opportunities a partner organization could offer your credit union. You're the CEO; look past the fear and embrace the opportunities! Your team will follow your lead if you show them the way.
If you're uncertain as to how your current role as a CEO will transition to your newly formed organization, reach out to a team of third-party credit union merger advisors who can help you navigate the waters successfully.