The success of credit union mergers is largely dependent upon CEOs' perceptions of the process. There are typically many unknowns when a credit union is first approached as a merger partner. Of course, human nature tends to fear the unknown, and this trepeditation can potentially harm the future growth of organizations.If CEOs are excited about their organizations' paths to success, their communities will follow. Protection is the key to combating fear. Some compensation issues can be addressed through a change-in-control (CIC) agreement; however, even if a CEO doesn't have a CIC in place, good merger agreements will enable the CEO to be protected so his or her future earnings are not diminished—more often, they'll improve as a result of a merger.
Before a CEO can back the idea of a merger, they often have many questions about what will happen to them individually.
Each of these fears is understandable. However, it's important for CEOs to understand credit union mergers benefit everyone in both organizations, from top to bottom, when carried out correctly.
Click Here to Download White Paper "Align Member & Executive Interests"
CIC agreements are designed to support impartiality in evaluating merger and acquisition proposals. They also ensure high-performing executives are able to retrieve the financial benefits due to them, should major changes affect their positions.
Although quite common in other industries, CICs are fairly rare in the credit union world. A white paper we recently published, Putting Members' Interests First, explores the statistics surrounding CICs in the CU industry:
Credit unioin CEOs' compensations and retirement accounts are often under-funded. In the face of a merger, third-party merger advisors offer a major reward in this regard, helping to bring their clients' compensation packages up to speed such that they match market value in terms of what credit union CEOs should be earning.
CEOs planning to stay with the organization often receive an increase in base salary, as well as boosts to their retirement funds.
CEOs who voluntarily choose to part ways with their credit unions are supported by industry experts who work hard to ensure they're compensated with great packages that allow them to meet their retirement goals as they move on to new chapters in their lives.
There is one way to eliminate fear of the unknown— educate yourself about the benefits to be obtained from a merger so you can lead your team on a road to even greater prosperity.
Whether you've already been approached as a potential merger partner, you're interested in pursuing unification with a competing organization, or you're simply interested in learning how you can ensure your credit union has proper change-in-control agreements in place for your executive team, it's never too early to learn.
This article was originally published in CUInsight.com.